Launch Program: Managing the Launch of a Next-Generation OTC Treatment Product in Four Markets

Situation

• A top three global eye care company had acquired a company which manufactures handheld Meibomian Gland Dysfunction (MGD) treatment device
• The company wanted to launch the new product in the initial set of four countries while integrating the acquired company
• Robust program management was critical for smooth integration and launch

Solution

• Provided overall PMO support on launch management activities
• Collaborated with multiple functions such as Commercial, R&D, TechOps and Regulatory to facilitate operational activities such as demand forecast, commercial planning, marketing, regulatory submission, and complaint handling
• Developed in-depth launch readiness review
• Contributed to design thinking workshop to help design innovative customer engagement strategies

Impact

• Successful launches in four markets in North America and Latin America
• Positive early market feedback from all countries
• Effective communications and change management support to ensure stakeholder engagement across different functions and workstreams